In an ideal world, one could come to a new country, launch a product without any problems, and attract an audience of million users. But we live in a universe where everything is not so simple, and there are many factors to consider in order to scale abroad. For example, the speed of adapting innovations in select markets, legal requirements, inflation and exchange rates, and many more.
Olesya Kuznetsova, International Marketing Head, Yandex Go, shared a case study of launching products in African countries.
About the speaker: Chief marketing officer, successfully leading marketing across 18 countries. 15+ years of experience in marketing and business development in tech consumer companies.
April 2023
