Teams of post Product/MarketFit products often have to work hard to improve user activation. Many believe that they need to add more value to the product to achieve the goal. But this strategy is less effective than revealing the existing value to the right users in the right way.
Arthur Muradyan, Group Product Manager, Sololearn, shared a case study which proves the statement.
About the speaker:
Has been growing, building and optimizing products on mobile and web for about 5 years now, both zero to one products and ones with tens of millions of users.
April 2023
