In search of ways to grow the product some companies take a decision to expand beyond the main feature and create a brand-new one. With the help of AI this strategy becomes really appealing and easy to follow. However one should remember that hype is not enough for stable revenue growth.
Asti Pili, Head of Growth, Krisp, shared their case study how they decided to improve Krisp with the help of AI, and what question helped them define a new strategy.
About the speaker:
Reforge Alumni.
April 2023