Helping your product team build a product customer want and will pay for is often the greatest growth hack in any company. However, so many growth professionals struggle to influence product direction.
Jeff Hardison, VP of Growth for Grain, will explain how you can use customer research — both quantitative and qualitative — to help product teams make decisions with the customer in mind. This will, in turn, give your growth team a product that drives acquisition, conversion, and retention no other isolated growth tactic can touch.
