When launching abroad one needs localization, local marketing and BisDev teams, hundreds of leads for UX interviews. All of this sounds extremely difficult and, what’s even worse, expensive. But are there ways to cut costs? There are.
Igor Lyubimov, Chief Product Officer, FindMyKids.org explained how to scale an app with more than 5 million monthly active families to global presence without spending all of your money.
About the speaker:
Used to work at Lingualeo (‘12-16), Edwin.ai (‘16-18, Y Combinator), Smart Humans and AdHive.
April 2023