B2B2C refers to a business strategy where one company sells goods, services or products to another company, which then resells it to a customer. This added value could be a part of the main product that business #2 sells to customers.
The main point in this model is that your brand is still visible and moreover you can access the end user data, which gives you a potential to understand customers behaviour, their experience and insights about that.
For Anastasia Markina, Senior Product Manager, Bud Financial, using this model helped to find a new growth point. In her talk she explained how you can adopt this model too.
About the speaker: Mentor, Growth Advisor. Used to work as a Senior Product Manager at Yandex.
April 2023
