Influencer marketing gains popularity. Apart from classic referral programs for clients, one can invest in external partnerships — ambassadors’ systems. However, one should be very careful because cooperation with ambassadors may bring both great success and big failure.
For example, if the ambassadors’ large audience likes the product, one gets revenue growth. If the audience finds some flaws in the product, notoriety is inevitable.
Alexey Ischenko, Chief Marketing Officer, Careerist, explained how to lead successful external partnerships.
About the speaker:
An experienced marketer who runs the marketing team of 70 and has managed to grow revenue 20x time during 2.5 years in Careerist.
April 2023
