Traditionally subscription-driven businesses are launching ads: Netflix, Spotify, Amazon. However, sometimes it’s not enough because one day one hits the wall and can’t grow without adding more and more ads in the product. To avoid such an outcome, one should look for other solutions. For example, partnerships. When a wellness app collaborates with gyms or SPA, it gains a new target audience and sells more.
Peter Starokadomskiy, CMO, AMMA Pregnancy, follows this strategy. He explained what one should have in mind before, during and after discussing B2B partnerships.
About the speaker:
Wide experience with mobile apps: Finance, E-commerce, Games, Entertainment. Quality service, full round audit and clever analytics for sustainable growth.
April 2023
