Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market: There's the physical distance with some of the highest-spending markets There's cultural, linguistic, and time zone differences Their networks don't naturally connect them to the opportunities They often need to get comfortable working in a second (or third) language It's harder to build trust and credibility at a distance During this masterclass, Etienne Garbugli, author of Lean B2B, will show participants how to overcome those challenges to truly learn from prospects, validate a product, and then, eventually, grow sales.
