When launching products abroad, you have to be prepared for the cultural differences of new users. If you don't take them into account, you run the risk of wasting budgets on ineffective advertising or selling something which nobody wants.
Does this mean that it is impossible to enter the global market without localization? — No!
Miroslava Dmitrieva, Founder&CEO, Artefacto learning platform, shared the case study which proved this.
About the speaker:
Entrepreneur with an extensive consulting background and professional experience at EdTech and digital marketing.
April 2023
