MarTech is a complicated type of products with no direct correlation between efforts and revenue. Moreover, there are a lot of competitors in serious MarTech. For example, Salesforce has a strong and confident position. Does this mean that smaller companies don’t have a chance to compete in the global market?
Nadezhda Marueva, Сommercial Director, Flocktory, proved that this is not the case. She explained how Flocktory entered the Spanish market.
About the speaker: Experienced executive in the advertising and marketing technology industries.
April 2023