How to boost Marketing & Sales alignment (Tigran Hakobyan, SuperAnnotate)

Sometimes the answer to why you can’t boost your revenue is quite simple. It’s misalignment within cross-functional. But the resolution is much more complicated.

Tigran Hakobyan, Director of Marketing, and Dave Arakelyan, Sales Development Lead, SuperAnnotate, explained how they boost Marketing & Sales alignment.

About the speakers:

Tigran — experienced digital marketer with deep knowledge and experience in marketing strategy, demand generation, and analytics.

Dave — experienced sales leader with a track record of success in fast-paced startup environments. Skilled in prospecting, building relationships, and closing deals.

April 2023