Time to market playbook (Mikhail Obertinyuk, inDrive)

Time to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. The shorter, the better.

Teams that measure TTM avoid unmanageable waste of time, misleading stakeholders, and unsystematic improvement.

Mikhail Obertinyuk, Product Lead, inDrive, believes that everyone can shorten TTM and find growth potential in processes. In his talk he explains how to do it.

About the speaker:

"Full stack" product. Has experience in making web, mobile and infrastructure, for internal and external users, for B2B, B2C and B2G markets.

April 2023